Start Something That Matters

Create new ways to provide clean water and jobs to people in need.

This is the foundation of Aloha for People. This simple sentence explains how we approach some of the most complex problems facing our world today. We make products using fabric hand-woven throughout the world, including Guatemala and Nepal. With every product sold, we provide a child in need access to clean water for 2 years.

It all started when Brian and Emily read Blake Mycoskie's book Start Something That Matters that recalls his journey as the founder of TOMS Shoes. We were both incredibly inspired by his story and by the idea that a company could exist with a primary mission of helping people. We both thought, "We can do this. We can start something that matters." Our goal was to create a company that makes products we both are passionate about. Brian has an intense love of aloha shirts and the Hawaiian culture surrounding them and Emily studied apparel design in college. They decided to start by making aloha shirts that represented the culture of the people they hoped to help.

Over the past year, Aloha for People has grown from an idea discussed in our living room to a fully functioning company with a line of products that includes aloha shirts, t-shirts, tank tops, surf fins, and surfboard bags. Starting with 600 aloha shirts, we have provided jobs in both the United States and Guatemala and will provide clean water access to over 800 children in Guatemala by the end of the year. We have developed an incredible community of Aloha Ambassadors who represent our brand in an epic way and help to spread the aloha all around the world. We have made new friends, developed relationships with our amazing retailers, and met more selfless humans than we ever thought possible.

In the beginning, neither of us knew what we were getting ourselves into. We did not have the slightest clue how to start a clothing brand. We learned how to design a shirt, source fabric, scout for factories, and find a water partner to name a few. But that never stopped us from teaching ourselves, asking a lot of questions, making connections, making mistakes, and having the ultimate goal to help people who need it most. 

We hope you love the shirts.


Brian & Emily