Joel is a co-founder of Stokeshare, an incredible business that aims to connect the next generation with nature through action sports.
Name: Joel Cesare
Hometown: Allentown, Pennsylvania
Currently Residing: Venice, California
Favorite outdoor activity/hobby: Surfing
Favorite place you have traveled: Sumba, Indonesia
Next trip planned: South Africa
Why you support Aloha for People: The designs are dope and I'm a conscious consumer. Aloha for People's commitment to clean water and ocean protection align with my personal mission.
Favorite Aloha for People pattern/shirt: The Limited Edition Surfrider LA #NoStrawBarCrawl classic t-shirt.
Craziest thing you've ever done: It felt crazy everytime I paddled out in double overhead conditions at Ocean Beach in San Francisco.
Who/what inspires you: Business leaders that use innovative business models to create positive change. We created StokeShare to model entrepreneurs like Blake Mycoskie (Toms) and Yvon Chouinard (Patagonia).